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Solefront
About

Shop owners should sell, not build websites

Solefront started in one shoe store, in Petah Tikva. The owner is in the shop all day, with no spare hour for a website, photos and marketing. So we did it for him, and now we are bringing it to more shoe stores.

The name

Sole + Storefront

Everything we do starts with a shoe and ends with a store that looks great, in the window and on the customer's phone. And in the logo: two soles, one step forward.

The Solefront mark: two soles stepping forward
How we work

Four things that do not change

Done for you

You do not get a system to learn. You get a store that works, and we run it.

Simple

Big buttons, clear words, one screen at a time. If it needs training, we got something wrong.

Honest

Photos of the real shoe, clear prices and real numbers from the shop. No promises we cannot keep.

Only shoes

Sizes, colours, widths, exchanges and returns. We build for shoe stores, and it is what we do best.

Where we are going

Israel first. Then, the USA.

We start with shoe stores in Israel, in Hebrew and shekels, with the payment and invoice services businesses here use. When it works here, it will work there.

Live already

  • London Shoes, Petah Tikva: the website, the app and the assistant
  • Four looks for stores
  • An AI assistant with its own computer in the cloud

The store we built